Toyo Kinmemai Instant Japanese Brown Pre-Cooked Rice 150g

Toyo Kinmemai rice is renowned for its exceptional quality. It offers the texture of white rice while retaining all the nutritional benefits of brown rice, making it a desirable choice for health-conscious consumers.

With a slightly sweeter taste and hints of butter and nuts, Kinmemai rice elevates any dish to new heights of flavor. Perfect for supermarkets and retail convenience food sections, Toyo Kinmemai Instant Brown Rice provides a hassle-free solution for customers seeking ready-to-eat options, conveniently packaged in a microwaveable container. Whether for sushi, bowls, fried rice, or risotto, the rice offers the perfect base for a variety of delicious and healthy meals in no time!

Kinmemai "Better Brown" Musenmai BG

Unlike regular brown rice, which has a waterproof outer layer preventing water absorption, Kinmemai brown rice absorbs water similarly to white rice. This results in each grain of rice expanding in size during cooking, providing a larger and more satisfying texture close to white rice. Therefore, rising has the following unique properties:

• Texture almost like white rice
• Almost the same nutritional value as regular brown rice
• Can be easily prepared - cook them as you would normally cook white rice
• Excellent digestibility
• Approximately 30% fewer calories than white rice
• Approximately 32% less sugar content than white rice